Specialty Products Distributor
About Micwil

Company Information

Micwil is a specialty products distributor and representative for manufacturers seeking to provide ready access to their products while improving the visibility of their brand in the Canadian marketplace.

Micwil acts as a physical presence of the manufacturer in Canada, raising awareness of the product and the brand, developing distribution channels, identifying and tapping vertical markets, and serving as a customer service centre, technical support centre, warranty depot and manufacturer's representative in Canada.

Miwil Warehouse in Saskatoon, SK
The Micwil Office/Warehouse Complex in Saskatoon, Saskatchewan

Micwil has the facilities to address all logistics-related issues for a foreign manufacturer attempting to sell into Canada, and maintains 3-6 month's supply of the full product range to ensure that Canadians always have access to the manufacturer's products, regardless of disruptions that can arise due to production or other issues. Micwil also collects customer comments and feedback and provides this to manufacturers, acting as a conduit between manufacturer and customer, with the goal of improving product features and quality, and clarifying suitable applications for products, and identifying new vertical markets and opportunities.

Micwil specializes in ensuring that difficult, hard to sell, niche market products which require extensive product knowledge and consumer education become household names for those targeted demographics which are receptive to these products.

Company History

Micwil Group of Companies Ltd. is a provincial corporation formed on January 1st, 2008 and operating in Saskatoon, Saskatchewan. Our original company name was Micwil Computer Consulting, which reflected our original business model providing dedicated computer sales, service, upgrades, training and troubleshooting. Our commitment to a high level of customer service and belief in personalized customer service for every client was always an integral component of our business philosophy. As Micwil Computer Consulting became more and more specialized in the area of ergonomics and ergonomic products, it was decided to form a new division exclusively dedicated to servicing our ergonomic customers, ErgoCanada.

As of January 1st, 2007, we decided to change our name to more properly reflect the company's diverse business activities across several divisions, moving to the more appropriate company name of The Micwil Group of Companies. As of January 1st, 2008 we are incorporated and our legal name is now Micwil Group of Companies Ltd.

Mission Statement

Our aim at Micwil is defined by the following goals:

  • To provide a comprehensive array of manufacturers and products to ensure a complete range of solutions in each niche market.
  • To act as a neutral unbiased source of information on products from a wide range of specialty manufacturers for the Canadian marketplace for both laymen and industry professionals.
  • To educate and enlighten to ensure that the full potential of each product is understood by all stakeholders.
  • To provide the highest level of customer service on all issues, technical and otherwise, in all our interactions.
  • To provide an online resource for both laymen and industry professionals to allow them to research products.
  • To act as an intermediary between the users of the products (i.e. reality), the recommenders of product (i.e. prescription), and the manufacturers of the product (i.e. design)
  • To identify synergies with partners in each niche market, improving awareness of the solutions available and forge new partnerships between all stakeholders.
  • To continue to search for new products in response to feedback, and source out and provide a location where these products can be compared and obtained at a reasonable cost
  • To act as a Canadian representative for non-Canadian manufacturers, acting as a technical support centre, warranty fulfillment centre, and customer support centre, facilitating the relationship between the end user and the manufacturer

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